For an increasing number of people, true luxury means being able to shape their lives according to their own ideas and being able to demonstrate this freedom to others. This desire has prompted Loewe to develop a new generation of premium TV set concepts geared towards the idea of holistic individualism. In other words:

• Exclusive design thanks to a variety of colour, shape and material options
• Perfect room integration thanks to a variety of set-up solutions
• Upgradable intelligence such as deferred viewing (DR+) thanks to MediaPlus concept
• Uniform entertainment systems thanks to custom made peripherals

Everything Loewe do is also governed by strict brand guidelines. Such guidelines guarantee that a Loewe will always remain a true Loewe with its unmistakeable premium character:

• Minimalist, sculpturesque language of form
• Only practical innovations with clear added value
• Intuitive operation
• Brilliant picture and sound experience
• Superior workmanship